Free Money… How?

Friday, September 26, 2008

How does a chan-nel like Star Plus make money?
How does a news-paper like TheTimes of Indiamake money?
Just in case you didn’t already know, the answer is ads.
Advertisers pay the channel or the newspaper tohave their ads
broadcast or print, as the case may be. The growth of the Web 
meant that it, too, became a profitable media
channel. This resulted in the advertisers who previously had their
ads on TV or on radio begin to advertise on the Web as well. Now
here’s where a company like Google comes in (Yahoo!, too, offers a
similar service). Google’s got a bunch of advertisers dying to adver-
tise on anything that Google touches because as we know, any-
thing that Google does on the Web usually turns to gold. Since
AdWords already takes up the advertising place on Google’s search
pages, the only place to go is all the blogs and sites that Google
hosts, that is, Google gives out ad space on Blogger sites and blogs
that it has. This was the case for a while, until a few months ago.
These days, AdSense is not restricted to just Google sites; any Web
site can host “Ads by Google.”
How does this work? It involves an application and review pro-
cedure; basically, what Google does is, it gives all the advertisers
who want online space to advertise their stuff the opportunity to
do so. And in return for the advertising space on your blog or Web
page, it gives you the chance to make money. 
Now, advertising on the Web is a bit different from advertising
in a print publication—you don’t get money for just placing the ad
on your site...