Essentially, there are two ways in which you can get money using
AdSense. The first is pay-per-click (PPC). Via this method, you
get paid every time someone clicks on an ad on your Web
page or blog. The second method
is pay-per-thousand-impressions (PPM). Via this method, you get
paid a certain amount for every thousand unique page views your
Web page gets. Google has algorithms and formulas that determine
what kind of ad (PPC or PPM) will get you the highest returns.
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