How to Make Money with AdSense

Friday, October 31, 2008

"How to Make Money with AdSense" are one of the most popular Internet marketing forums and the subject of numerous books and special reports. His popularity isn \ 't surprising given the extensive coverage AdSense in newspapers and magazines as well as the programme of importance in the conduct of Google \' s individual growth in advertising revenues. Website and blog owners can \ 'help, but will receive Google AdSense is an easy way to make money online. If

\ 's true that the addition of a Web page, AdSense is trivial - all do is give you some JavaScript code that Google generates for you - learn to turn the 'Money With AdSense - especially how to really make money - is decidedly non-trivial. Like anything, it takes time and effort. There is no success with AdSense.

The key is to know what to work. Four factors come into play:

1. Traffic. By far the most important factor is the volume of traffic; you can drive on your pages. After all, it is enough to make money when visitors click (or in some cases view) ads on your pages. If nobody \’s visits your site, you won \’t make money. If you want to make more money with AdSense, you need more traffic. (This traffic must be targeted, too, if smart pricing and begin to reduce your earnings.)
2. Niche. The niche you \’re targeting also has a huge effect on your AdSense revenue. You need to target niche markets where advertisers are actively seeking clients: if there were no advertisers, you won \’t make money. The simplest test that you can do is Google search for keywords and sees how many ads appear in the "Links" on the right side of the results page. If there is little or no ad, that \ 'is a sign that the market \’s not a big and probably isn \ 'ta great choice for the monetization via AdSense. (But you may be able to monetize it in other ways.)
3. Content. AdSense is content. It \’s not a question of search results. It \’s not a matter of coincidence data collections scratched. There \ 'sa reason why users are called AdSense publishers: it \' s because they publish content. You need great content on your pages, written for humans and not the search engines. The content is what \ 's going to keep people on your site, the search for the information they need. The longer they are, the more likely they \’ll click on an ad.
4. Optimization. Many AdSense publishers spend too much time trying to optimize their pages where they should spend their time doing more traffic and writing more content. Fortunately, many optimization techniques AdSense at the same time act as search engine optimization (SEO) techniques. Concentrate on the basics, such as: *
Blend ads by removing borders and colors. * Positioning
Ads in the "hot spots" of a page.
* Choosing the right ad formats.
* Tracking performance with chains.
These and other techniques can make a huge difference in your income - but only if you have enough traffic.

Note that even a poorly optimized AdSense site publisher can provide a lot of money if attracts a lot of traffic with quality content in a competitive niche. Don \’t places too much emphasis on optimizing AdSense.

There are no secrets to make money with AdSense. You just need to learn the good things. Take the time and effort to learn how to: *

Drive traffic to your pages.
* Find and exploit profitable niches.
* Create valuable content.
* Optimizing AdSense and pages for SEO.

Mastery of these skills and you \ 'll know exactly how to make money with AdSense!

COMPUTER SECURITY?

Sunday, October 26, 2008

As computers become more and more integrated into our
lives, we end up leaving a lot of sensitive information on
our PCs—from passwords, e-mail IDs (even official e-mail
IDs) and bank accounts to personal diaries and notes, business
plans (or worse still, tender bids), confidential documents, a log
of surfing habits (which can be viewed out of context), a backup
of phone SMSes, and much more.
Then there is another risk, especially when you are online—
viruses and spyware. Though viruses and spyware are talked
about in the same breath, there is one fundamental difference:
a virus is written to cause damage to your operating system, pro-
grams or files, usually with no direct benefit to the virus cre-
ator. Spyware, on the other hand, is written for gain. This could
be by tracking the surfing habits of a user on an infected com-
puter and sending this information to someone who would send
the user advertisements supposedly targeted at him based on
his surfing habits.
Very strictly speaking, spyware is not intended to cause dam-
age, at least in the traditional sense, but more often than not,
they end up doing so on your PC, which is rendered difficult to
repair. You can find more details on viruses and spyware in the
third and fourth chapter of this book.
When we speak of computer security, what we mean is the
ways in which you can prevent people from accessing data on
your computer, keep your computer safe from viruses and spy-
ware, and protect yourself from hacking and phishing.
Let us take a brief look at the ways in which your security
could be compromised. You will find more details on each of
these in the respective chapters.

Earn Online

Friday, October 24, 2008

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How To Earn Online

Thursday, October 23, 2008

Do you want to start earning an online income? It is possible to make a massive income with the help of the internet.

There are endless ways to earn a great income online. Internet marketing can provide you with the life that you have dreamed of. Now you won't have to miss those afternoon school plays or basketball games.

1) Getting Started

When you begin marketing online, your main priority as a newbie is to have success online. Why is it that there are some folks who are very successful at their online ventures, while others struggle to get by and ultimately end in failure? It really comes down to beginning with a firm foundation, having a positive mentor, and doing your research.

2) Select A Company

There are endless options of companies and products to promote online. It is best to find a program where you already have some knowledge about the product and can be excited about it. There is definitely a learning curve when getting started marketing online. So the more comfortable you already are with a certain topic, the more success you are likely to have.

You also need to choose a company that gives you the opportunity to help others. You will be amazed that when you help others, you will be helping yourself as well.

3) Get Educated

While some feel that they can come into this competitive market, throw up a web page, and begin making a six figure income, this is not likely to happen. The way that you accomplish this goal is by educating yourself about online marketing. Just how others learn through on the job training, you need to immerse yourself in internet marketing education materials.

4) Generating Traffic

The main obstacle to any new online business is figuring out how to drive affordable traffic and therefore prospects to your site. What you need is a complete turnkey business system that creates traffic, sifts, selects, recruits, trains, motivates, and gets new people producing in your internet business. That is the ultimate gift of internet marketing.

Internet marketing allows you to reach millions of potential clients online. While it can be difficult and frustrating at first, surviving the hard times will allow you to thrive in the good times. Stick with it and don't give up!

Online Money with E-Bay

Wednesday, October 22, 2008

There are many different ways to make money online, but one of the more popular ways would appear to be selling your unwanted items on ebay.

Ebay Businesses E-Bay is a facility that allows you to sell products online. You will need a computer, internet connection and a way to make and transfer digital images. You don't even need to have the items in your possession if you make use of a drop-shipper. Once you sell several items online you can open your own store using a website for around $5 a month to sell more items. This is one way to make money online without a website that can be very lucrative indeed.

Most people who have spent time online will have heard of the auction site. It's becoming a part of our daily vocabulary, right along side "Googling."

If you are serious about getting started with ebay here are a few eBay tips: 1. Product Choice is Key - There are millions of items that you can sell on eBay but only few will bring in any kind of real profit. Ideally, what you want to focus on is selling unique or hard to find items. This is crucial for many reasons but mainly you cut down on the competition which allows you to easily price your items which enables to make money online.

2. Minimize Costs - The best way to start your eBay skills is to start with things that you already own. This should evolve into you selling your friends things, for which you will get a percentage in exchange for a quick sale of their unwanted items. This should go on until you're ready to start your own eBay business.

3. Make Sure Your Listings Get Noticed - This starts with something as simple as the title of your listing. Your title should focus on the specifics of the product such as a model number or the brand name. You should avoid trying to sell in the title with words like amazing or spectacular, by being direct and specific your posts will come up higher in the searches and attract serious buyers so you can make money online.

4. Feedback - Your feedback score is crucial to building trust with your customers. When you're just starting out it's difficult to compete with a low score, but there are a few tips to quickly build up a good reputation.

You can get information on Drop Shipping your products from World Wide Brands

You can also get a complete Start-up kit for E-bay: The Ebay Info Store

If you are serious about being able to make money online with ebay, then take some time from those who know what to do. It isn't easy to do it on your own and the time saved will be well worth the effort.

Make Money with Google Adsense

Tuesday, October 21, 2008

Most of the people who are in to make money online with websites or blogs using Google Adsense. We all know about how it works for making extra money online. Before to make money with adsense, make sure you have registered your account to Google Adsense. Once you are accepted in the program, you can start making money by setting up your ads to put on your websites or blogs.

Making money online is one of the biggest business term online today. If you know how to do making money, you become an expert or successful internet marketing. So, here are some Tips on how to make money with adsense:

TIPS:

1. Set up or create more blogs.

2. Choose your niche of each blog; like a blog for games, health, environment, surveys, personal, and etc.

3. Put your adsense on each of the blogs.

4. Remember you only put 4 ads in any format on each blog of yours.

5. When you set up your ads, customized your ads that blend the color on your template blog.

6. Put your adsense visible to your visitors or readers put in the upper portion of your blog or any other ways that are visible.

Online Freelancing: How to Turn Clients into Residual Income

Monday, October 20, 2008

Are there any clients willing to offer you jobs and freelance projects without you having to do marketing and convince them to use your freelance service first? The answer is yes. These amazing clients are actually your previous clients. There are the customers who have already used your service and known about your work quality and expertise. You definitely want to make them your long term customers.

Keeping long term clients is important to your freelance business because not only they will continue to use your service, they will also refer you to other people. Constant referrals will grow your freelance business from time to time and of course increase your online income. The marketing cost of getting freelance works again from the existing clients is very much lower than getting from new clients.

To keep your existing clients doing business with you again and gain, there are a few things you must do:

1) Make yourself easily contacted by your clients. Let them know your home and cell phone so that they can easily and quickly contact you. You may take a day off every week, so tell them also when you aren’t available. This can make your clients feel safer and convenient because they know they can reach you easily should any problem arise.

2) Provide quality service. The quality of your work or service plays a very important role in getting your customers coming back to you, I'm sure you have known about this. Good service and work quality make your clients feel satisfied. They are happy with you and probably will put you in their first consideration whenever they need help again. And this is where you can give your clients a strong reason to recommend you to their friends, colleagues and etc.

3) Deliver what you have promised and meet deadline. Whatever you have agreed and promised must be delivered. Especially meeting deadline, some customers may request you to complete their project quickly. Only accept the project if you are confident that you can meet their tight deadline. Failure to deliver what you promise could result lost of confidence and trust of your customers on you causing you lose these clients permanently.

If possible, give them more they bargained for. This is a great way to make your customers happy and thrilled with your service; and encourage them do business with you again and also refer you to others. But, when you do more for a client, make sure it will not affect your work and time schedule for other proje

70% Profit Increase For Search Giant

Sunday, October 19, 2008

April is the time when companies take stock of their Q1 performance, and take steps to enhance growth or reverse losses over the rest of the year. This year, investing in
Google looks promising, thanks to their 69 per cent rise in profits from Q1 2006.
It’s still search and the advertising it brings that powers Google, but their whole strategy of diversifying, acquiring and hiring seems to be paying the dividends it’s supposed to.
We reported earlier that Microsoft CEO, Steve Ballmer, thought Google’s growth strategy was “insane”. At a talk in Stanford, Ballmer said, “They (Google) are trying to
double in a year. That’s insane in my opinion.” He was careful enough to add
that this didn’t mean that Google wouldn’t do well. He also pointed to Google’s
work ethic of allowing people “to do their own thing”, and said that it wasn’t proven to create“value”. For those who don’t know, Google demands that engineers spend 20 per cent of their work hours working on projects of their own, no matter how weird. This is
perhaps why some of the coolest things online are at Google Labs. With Google going from a 10,000+ employee company to 12,000+ in under a year, and posting
huge increases in profits, it seems to us that they have got their business model
right. Acquiring smaller companies with ideas that fit into the Google way of
life also seems to be paying off. But most of all, it’s the public perception and Google’s image as an innovator that’s not afraid to try new and fun things that’s helping them. We
all want jobs at Google, and we all want to use their products—come to think of
it, maybe 69 per cent is nothing compared to the things to come. We’re just dying to hear
what Steve Ballmer will say next, after all, it was he who predicted in 2005 that
Google would be dead before 2010!

online business

Saturday, October 18, 2008

Opportunity has strange ways of presentation. While you may search heavily for it everywhere, it will stand there silently, waiting to be found. It will not knock your door or pat on your back to grab your attention. It will stand there; appear in disguise waiting for you to recognize it and lift the veil from its face. It demands action from you, yet it won't give the slightest hint of its existence. Why? A man who seeks opportunity will eventually find one. When, how and where entirely depends on the sharpness of the seeker. Opportunities are already there. If we are not conscious, we don't see one. Only when we start becoming conscious, we start finding one. Recently a friend of mine critically asked me "If home business on the net can bring so much wealth and freedom to oneself how come everybody is not sitting at home and earning". He was trying to negate that money can be earned by online business. I tried to explain him about online earning but he was not ready to accept the reason. "I think that is wastage of time." He completely rejected me. He was not conscious of the fact and he could not be subjected to reason. Well! Then home business is not for him. First step to find an opportunity is to believe that it exists. One must accept that it is there. Then one must become conscious of home business' money earning potential. When you become conscious of something you start noticing that in abundance. If you are not conscious of something you can't see that even surrounding are full of it. That is law of nature. Nature has designed things in this fashion to avoid the revelation to the unprepared and thus unworthy. The opportunity can only be used by able. One who can recognize the opportunity and acts to tap it is an able man. Other kinds either will not find the chance or let it pass without utilization. Home business on the net has produced millionaires. Countless people started with limited resources and now earn unlimited wealth. What did they do?
They recognized an opportunity and took action. They had eyes for the opportunity and audacity for taking an action. That is what makes them stand apart in addition to the wealth they have made. They were able. Taking an action is second step for tapping the opportunity. Action taking is must if you want to get yields from opportunity. Otherwise the opportunity is as good as no opportunity. Opportunity for home based business would always remain. With internet expanding at such a fast pace, potential of home business is much more than ever. But only those seek with conviction and vision would find one. Moreover, only those who are courageous enough to take action would find their way to enormous wealth. People who lack conviction, courage or both will not find any wealth in the home business or for that matter anything.

what is adsense

Google’s marketing program which allows website owners to generate income from displaying relevant Google ads on their websites. AdSense matches the content of the website to ads within their AdWords program and displays the relevant ads on the website. When these ads are relevant and clicked on then website owners will generate income from Google

An Introduction To Social Networking

Friday, October 17, 2008

The sheer popularity of online socialising is what has made us
think we should bring you this book, and in the course of the
following chapters, we’ll be walking you through all you
need to know to get socialising and make hundreds of friends
online!You see it everywhere: for time immemorial, homo sapiens has
huddled together in groups. We are gregarious animals, and we’ve
become the dominant species on the planet much because of our
habit of sharing information—and our opposable thumbs (to keep
the biology majors silent).
So sit back and forget about the Internet for a while, and think
about it: it all started when barely-human apes learnt to hunt in
packs. Next was the discovery of fire, and our ancestors gathered
in front of fires for a millennium after that. Then came cities and
ships, and we traversed the globe, still huddled together for
warmth and that general feeling of goodness. We’ve hugged each
other excitedly at sports events, consoled each other in times of
misery, and continually found new ways to form cuddly, warm
groups of like-minded individuals. There’s always been a group
even the squarest of us can fit into—sort of like in a college can-
teen: the jocks sit together; the popular ones preen themselves at
one table while the unpopular ones look on in awe; the nerds chal-
lenge each other with Mensa trivia; the anti-establishmentalists
are busy spray-painting the loos. You get the picture...
Then came the computer.

Google Base

Thursday, October 16, 2008

Google Base is one of the lesser-understood
tools in Google’s services stable. Even experi-
enced users find them-selves somewhat con-
fused about what Google Base is.
However, understand-ing and effectively
using Google Base is one of those little
things that help in increasing your search engine rankings. According to Google,
“…based on your items’ relevance, users may find them in their
results for searches on Froogle, Google Maps and even our main
Google Web search.”
So what is Google Base? Rather than wait for Google to auto-
matically crawl your Web site and index it, Google Base enables
users to manually submit content they want included in Google’s
indexing services and that will show up in search results for
queries. In effect it can act as an ad hoc hosting service for people
without Web sites and who want to house their material in a cen-
tralised location.
As with other services, you will need a Google account to use
the service. Once you are signed in, go to the Base home page
(www. google.com/base/).
There are three ways you can post items to Google Base: one
item at a time if you have less than 10 items, via Bulk Upload, or
by using the Google Base API (Application Programming
Interface), which can be used to program automatic publishing to
Google Base. Visit the site to learn more about Bulk Upload and
using the API. Here, we will explore using Google Base using the
one-at-a-time option.
To post a single item, users can either choose an existing item
type or create a new item type. The decision about whether to fit
in your items within the existing types or creating a new type will
depend on what type of content you are uploading. In fact, creat-
ing a unique type (or category as it’s often called) in the hope of
making your content stand out does not seem to have any special
effect. The trick is to apply the correct types and accurate attrib-
utes (explained further).
Click the Next button after choosing the required type to get
the posting form. In our example, we have chosen the item type as
Vehicle, so the details required are structured around additional
descriptions that will qualify the Vehicle. These details are what
are known as attributes. The Title field should be used to enter
details about the item, much like the headline. This should be
clear and concise, as search engines will improve the relevance of
your posting when accurate descriptions are used. The initial set
of pre-defined attributes capture more details about the Vehicle
with the option to add further attributes that you think are rele-
vant. In our example, we have added one more attribute called
Model. On the right, you can also upload 20 MB worth of images
related to the post, or enter a URL where the images are available.
Further down you can also add HTML content that is relevant to
your post (partially shown), specify contact and e-mail address
details, specify payment options and delivery locations, and speci-
fy any AdWords settings (not shown).
You can click the Preview button to see how it will look when
posted, or save it as a draft. Once you are satisfied with the details
you can click the Publish button to post it to Google Base. Your
Google Base Entry will now look like the image shown on the right.
Similarly you can use the Bulk Upload and API option to auto-
mate the posting of multiple items to Google Base. All the items
that are posted can be viewed and managed in the My Items con-
sole of Google Base. To provide more information about yourself,
your store, or your company, you can use the Settings tab. You can
also use the console to add new items.
Google Base allows you a maximum of 30 days before the item
expires. During this time the item will be searchable through Web
Search, Froogle (based on item type), and even Google Maps. The
My Items console will give you feedback on the number of impres-
sions, clicks, and page views for each item, enabling you to decide
on how to focus your content in the future.

Googlewhack!

Wednesday, October 15, 2008

“Google is God,” many are apt to
declare. And they are, really, close to
being right… in certain senses. For
example, you get a .odt file from someone
when you expected a Word document. You
scratch your head for a while—“open document
something?”—and then you give up and do the
usual thing: www.google.com. Type in just “.odt”
without the quotes, and you’re in business: a
link to a forum, a link to a page, and seconds
later, via a link you find, you have a Word doc-
ument. Try it!
Now go to, for example, Yahoo! Search. Otago
Daily Times. Not so helpful…? Next up: some
world maps. Not so helpful…?
That example graphically demonstrates why
Google is the most popular search engine. No-
one can say it is “the best,” because that’s a
much tougher question.
Now, back to the clicks: all this fabulous
search technology, all the power that Google
has come to be known for, all its great products,
rest on one edifice—its advertising pro-
grammes, AdWords and AdSense. (We’re
focusing here on AdSense.) It seems money is
just a click away—to be precise, a few thousand
clicks. Those clicks can be engineered.

Search Indexing Coverage

Tuesday, October 14, 2008

I just read Jeff Atwood’s post on Coding Horror about the importance of Sitemaps. I’m always eager to hear about people’s experiences since I spent so much time on XML Sitemaps and getting sitemaps.org launched while I was at Google. Sitemaps, of course, are supported by Google, Yahoo, and Live Search. All you have to do is reference the Sitemap location in your robots.txt file and all the engines will pick it up.

Atwood noted that he uses Google to search for his own stuff, which makes it that much more frustrating when some of the content isn’t indexed. (Not to mention of course, the lost visitor opportunities.) Once he created an XML Sitemap, Google started finding and indexing more of his pages.

Making Money from your blog

Monday, October 13, 2008

AdSense is a programme promoted by Google that involves putting
text ads onto your site and making money every time a visitor to the
blog clicks on the ad. If you intend to convert your blog into a
money-making operation, Blogger can help you. You can find the
option to enable AdSense under the Template Tab. Before you can
start making money, you need to sign up for the AdSense pro-
gramme. Then you can choose the size and colour of the ad box
you’re willing to show on your blog.
The content in the ad box comes from the servers at Google.
Details of the AdSense programme are covered thoroughly in
another chapter. But briefly, the ads that will appear in the box will
be dictated by the content on your page. Every time a visitor to your
blog is motivated to click on the ad, you earn. The AdSense pro-
gramme administrators will review your blog to see whether it is
worthy of inclusion, and only then can you hear the ring as the
pennies add up.

Using Blogger- Customising the Template

Nothing speaks more about your dedication to blogging than a cus-
tomised template, which requires modifying HTML code—and, to an
extent, is not rec-ommended for newcomers to blogging. The Edit Current link
allows you to cus-tomise the layout.The Beta version of Blogger, discussed
later, allows signif-icant customisa- tion, which can be done even by HTM
-illiterate users. This is a strong reason to switch to the Beta version.

Using Blogger- Changing Templates

The Template tab allows you to modify the page layout of your
blog. The Pick New link offers more page style options than were
presented during sign-up.

Using Blogger- Publishing Options

Sunday, October 12, 2008

You can choose to host the blog you create at Blogger.com at some
other host besides blogspot.com. Blogger allows you to configure
the service so that every time you click on the Publish button at
blogger.com, the blog on the other host gets updated. The server
settings are included under the Publishing link.
Weblogs is a blog indexing service that keeps updated infor-
mation about all blogs. Someone tracking blogs—newly-created or
newly-updated blogs—can find the latest information at
Weblogs.com. Blogger can be configured to notify Weblogs every
time your blog is updated. This way, your blog will figure in the
recently-updated blogs list at Weblogs.com.

Using Blogger- Publishing Options

You can choose to host the blog you create at Blogger.com at some
other host besides blogspot.com. Blogger allows you to configure
the service so that every time you click on the Publish button at
blogger.com, the blog on the other host gets updated. The server
settings are included under the Publishing link.
Weblogs is a blog indexing service that keeps updated infor-
mation about all blogs. Someone tracking blogs—newly-created or
newly-updated blogs—can find the latest information at
Weblogs.com. Blogger can be configured to notify Weblogs every
time your blog is updated. This way, your blog will figure in the
recently-updated blogs list at Weblogs.com.

Using Blogger- Comment Control

Readers of your blog would like to be able to air their views on it—
they might agree or disagree with what you’ve expressed, or they
might just want to offer words of appreciation. The Comments link
grants the ability to manage readers’ comments. If you would like
what others have to say about your thoughts to appear on your blog,
you can choose to Show, otherwise, Hide them. Under the “Who
Can Comment?” title, you can decide whether all readers should be
given the power to comment, or whether it should be restricted to
registered members of the blog.
If you’d like to be informed whenever a comment is added to your
blog, you can enter the e-mail ID you’d prefer the alerts to be sent to
in the Comment Notification Address field. To avoid irresponsible
comments or spam turning up on your blog, it is best to enable
Comment Moderation. This way, every time a reader who is not a
member of the blog adds a comment, you are informed by e-mail, and
the comment doesn’t show up on the blog unless you choose so.
The popularity of your blog can be determined by the number
of other sites linking to it: say someone with a blog of his own reads
your blog and likes what you have said, and offers a link to your
blog on his. This would be called a back-link. Enabling back-links
will reveal the number of other sites that have linked to your post.
Word Verification is a feature that can prevent the use of
software programs to enter comments, mostly spam, to your
blog. Word Verification uses an image containing a series of dig-
its or letters as a part of the commenting process. Since only
human beings can decipher the content of the image, such com-
menting programs can be blocked. Enabling Word Verification
is recommended.

Using Blogger- Archiving

Saturday, October 11, 2008

One of the advantages of online journals is that the writer is freed
from the worry of keeping track of his earlier posts. A prolific
blogger, had he been using pen and paper, would be quickly bur-
dened with the need to find storage space for the stacks of journals,
and once stored, retrieving would be another bother. For blogs, this
is a non-issue. Earlier entries can be periodically archived, so
unwanted clutter can be avoided on the blog page. At the same time,
they can be easily accessed.
Under the Archiving link in the Settings tab, you can choose
the frequency with which this archiving occurs. Entries that are
archived are visible under the Archives link on the blog.
Under the same link, you can also decide whether to allocate
one page per post. Doing this allocates a URL to each blog entry.
Compared to having many blog entries on a single page, the one-
page-per-post layout allows readers to go directly to a specific post
without scrolling through an entire page of posts trying to find
the one they want to look at. The flip side is that there will be a lot
of clicking to be done if someone wants to read through a week of
posts. It is recommended you use the one-page-per-post layout if
your posts tend to be about a page in length; if you only jot a few
lines in most of your posts, it is better to avoid this layout.

Using Blogger- Create a Team Blog

A Blog can become a common ground for members of a team or
organisation to collectively record their views. Take the Blogger blog
for instance (http://buzz.blogger.com/). A unified blog frees the reader
and other team members from the need to visit the individual blogs
of each team member to know what they’ve been thinking.
You can add team members under the Members link in the Set-
tings tab. The names of the team members show up under the Con-
tributors title on the blog. A post has its contributor’s name
associated with it. Members need to have individual Blogger IDs to
be able to participate, since each member has to log in using his ID.
Ordinary members cannot alter blog settings or modify other
member’s blogs—administrators (Admins) can. So before according
that status to a member, be sure you know what you are doing.
Ordinary members can be promoted to Admins from the same page.

Using Blogger- Creating RSS Feeds

Friday, October 10, 2008

RSS (Really Simple Syndication/Rich Site Summary) is a system by
which Web sites can inform their readers when the site is updated.
Through this system a site can create a small file, called a Feed,
containing information about the updated content. Readers can
use Feed Readers to subscribe to the RSS system of the Web site.
Feed readers access the site’s feed available at a particular URL,
and display the content to readers who can remain informed of
site changes—without visiting the site. Most feeds offer only a
small part of the updated content, acting as an appetiser for the
reader to visit the site to read all the content.
Blogger supports the RSS system, which is enabled by default.
You can control the feed settings or disable it from the Site Feed
link under the Settings tab. The site feed URL displayed on the
page is the URL that feed readers need to be directed to to access
your blog’s feeds. Under the Descriptions heading, you can choose
to send entire blog posts to subscribers, or just a small part to whet
their interest so that they visit your blog and read the rest. Akin to
the user’s signature in an e-mail, an Article Footer is additional
text appended to the content in the RSS feed. If you desire to insert
an Article Footer, it can be done in the adjoining text box.
Blogger also allows you to add an Adsense (discussed else-
where) text ad as an Article Footer.

Blog Settings-Blogging by e-mail

You need not go to blogger.com every time you have something
interesting to write. You can just e-mail your post, and blogger will
automatically publish it. To enable this feature, visit the “Email”
link under the Settings tab. The Mail-to-Blogger Address is the
address to which you need to send your e-mail posts for the blog to
be updated. The BlogSend Address is the email ID where Blogger
will send a copy of the post to, each time the blog is updated.

Using Blogger- Adding Content

Thursday, October 9, 2008

Adding content to your blog is accomplished through the online
text editor (at blogger.com). This editor allows for modifying of the
font, font size and colour, applying bolding and italicisation, setting
paragraph alignment, adding numbers and bullets, and spell
checking—all at the press of a button. Adding images and links to
other pages are also accomplished through the editor. You can also
use the familiar shortcut keys to accomplish routine tasks like
applying italics and so on; this feature is common to all Google serv-
ices. Once your post is ready, it needs to be “published” so it becomes
available online. You can preview your post before publishing it.
Also, the content can be saved as a draft and published later.

Using Blogger- Creating a Blog

Blogger can be accessed at www.blogger.com. You need to sign up
to be able to create a blog. You can sign in to Blogger using your
Gmail ID. Alternatively, you can also create a distinct Blogger ID.
Like any Web page, your blog will have a URL—the address by
which others will access it. Thanks to the popularity of blogger.com,
the chances of finding your preferred blog URL are slim—for
example, if your name is as common as Rajesh, forget about
rajesh.blogspot.com—in fact, even forget about rajesh1
.blogspot.com! So, once you have compromised on a URL of your
choice, you are presented with a clutch of page styles to choose from.
The styles differ in the font, colour, and layout, and there is a pre-
view of each. After you have finalised the page style, you can ask
Google to go ahead and create the blog. “Creating” the blog is
nothing but publishing a Web page online. The page, with the style
you choose, could have been manually coded using HTML and
scripts. Fortunately, all the necessary functions are carried out in
the background, leaving your to twiddle your thumbs as the process
is gone through. Simplicity, like we said, is the buzzword. Once the
blog is published, it can be accessed at the URL you chose, and you
can start posting to it.

Introduction-Blogger

Wednesday, October 8, 2008

Blogging, short for Web Logging, is the term used for something
as simple as maintaining a diary or journal online. For those not
in the habit of maintaining a diary, a blog is a place to jot down
thoughts. It can be a record of events that can make an inter-
esting read a few years down the line. It can be something as mun-
dane as a daily work schedule, or it can be something as
interesting as a daily record of a journey through space: check out
http://spaceblog.xprize.org/, the blog of Anousheh Ansari, the
first female space tourist.
A Blog can be personal—a single person’s notes—or communal,
where a group of individuals contribute, like members of an organ-
isation. Blogs can offer a glimpse into the life of a person; they can
be informative; they can be the ramblings of a like-minded soul;
they can be all about what someone has found interesting online;
in fact, they can be a lot of things, and there are as many reasons
to read blogs as there are to maintain one.
Given the ease with which a blog can be created online—there
are free tools to create and host them—it is easy to understand the
popularity they have attained. Blogger is Google’s response to the
popular need to blog. While Blogger is the tool used to create
blogs, the blogs themselves are hosted at blogspot.com.
Blogger is the result of Google’s acquisition of Pyra Labs, the cre-
tors of Blogger—a Web logging tool, and Blogspot—a Web log host.

Google Checkout

When shopping online, going through the routine of filling
up a registration form and getting a Demand Draft or
cheque issued is painful. An online payment system eliminates the
need for that routine. When registering for such a service, you pro-
vide information regarding yourself and your bank account or
credit card to the service provider. The next time you shop online,
you only need to log in to your online payment account, and you
are taken to the payment provider’s site to confirm the payment.
The merchant and the service provider do the rest behind the
scenes. The product also gets on its way to you faster.
Online payment systems usually charge the merchant transac-
tion fees, which include a fixed charge and a percentage of the
transaction value. In return, by including an online payment sys-
tem on their site, merchants can hope to attract people who pre-
fer the convenience of such payment process systems.
The present king of the hill by far in this market is PayPal, now
an eBay subsidiary. Google’s foray into this market is Checkout.
Google Checkout (GCK) was touted to be a “PayPal killer,” but is
considerably limited in its array of services. Unlike PayPal, GCK
only caters to individual-to-business transactions. The service is
not yet available in India.

Google Marker

Tuesday, October 7, 2008

Google Marker is a tool that enables you to add or label site in a
Google Topic or CSE. This tool is available at
www.google.com/coop /cse/marker. It is available as a link that
can be dragged and dropped on the Bookmarks toolbar (Firefox)
or to the Links toolbar (Internet Explorer).
When you are at a Web site that you would like to add or
exclude from your CSE or Google Topic, simply click on the
Google Marker link to activate the “Annotate” window. The win-
dow, depending on whether you have a CSE or are subscribed to
a Google Topic or both, will provide options to include or
exclude and correspondingly add annotation and apply labels.
This is a quick and painless method to keep your CSE updated
and your contribution to Google Topic active.

Google-Custom Search Engine

The latest and most innovative addition to Google Co-op is the
Google Custom Search Engine or CSE. It is useful for both
Webmasters as well as users. CSE enables Webmasters to create
a search engine and place it on their Web site. It is customised
both visually as well as in the search results to reflect the knowl-
edge and interests of the Web site owners. With a CSE, searches
can be limited to a specific set of specialist sites. This enables
user searches on a specific subject area to give more accurate
results, since the query is applied to a highly focused list of spe-
cialist sites. Additionally, if allowed by the CSE creator, commu-
nity members can contribute to the search engine. Webmasters
can even link their AdSense for Search program to generate rev-
enue from the search traffic.
To create your own search engine or see examples of CSEs, go
to www.google.com/coop/cse/overview.
To create your own CSE, click on the “Create a Search
Engine” button to get started. In the custom search engine form
specify the required details. In this example we will create a CSE
to search the Digit Magazine Web site. In the list of sites to
include as part of the search engine, we limit ourselves to the
main Digit Web site (thinkdigit.com) and the Digit forum
(thinkdigit.com/forum).
You can also specify (not shown here) whether the entire
Web should be searched with emphasis on these sites or exclu-
sively on these sites. Further, you can specify whether contribu-
tion and collaboration is open to the public or only to invitees.
For the moment, we will limit ourselves to the Digit site and not
allow open collaboration. Accept the terms of service and click
Next.
From the following page, you can run a test search based on
your CSE settings and check to see if the results are satisfactory.
Once you are satisfied with the results, click Finish and you
will be taken to the “My Search Engines” page where you can
further fine-tune the search engine settings.
From the “My Search Engines” page, you can either add the
new CSE as a gadget to your personalised Google Home Page, or
visit the “control panel” to modify and refine the settings, or
visit this search engine’s homepage to run a custom search.
This simple example of the custom search engine demon-
strates the flexibility with which you can create your own
search engines focused on specialist topics or interests.
You can also go to www.google.com/coop/cse/
examples/Latest to see a list of CSEs that are focused on differ-
ent areas of expertise and interest. These CSEs can be added to
your personalised Google Home Page via the “Add to Google”
gadget button.

Google Analytics- Concluding Remarks

Monday, October 6, 2008

The ability to track the whole gamut of marketing efforts at one
end, and to generate relevant reports to address the needs of dif-
ferent levels of employees at the other end makes GA a irreplace-
able tool for any online business. The use of Flash ads makes sav-
ing the graphs for offline access difficult.

Google Analytics-Limitations

Since the data collection requires the running of a script, GA is
susceptible to browser modification. So if users to the site are
using JavaScript-disabled browsers, the script will not be loaded.
Ad blockers can be configured to block data from specific ad sites,
including google-analytics.com. Users using these applications
can browse the site and yet not leave a trace.

Google Analytics-Relevance

AdWords has been deliberated upon in an earlier chapter, so read-
ers are aware of the practice of “buying keywords.” Briefly, it
means that advertisers pay an ad service provider like Google to
display their ad every time someone searches for the keyword on
their search engine; or someone visits a site containing a high
recurrence of the keyword. Since GA doesn’t only track keywords
associated in the AdWords programme, but also those from other
programs, and even other marketing efforts like affiliate market-
ing, e-mail newsletters, banner ads, etc. a broad perspective of
online ad effectiveness can be arrived at.
For a marketer, knowing which keyword is bringing in most
traffic would enable reducing spending on buying other key-
words. For example, say a travel site buys “airplane” and “holiday.”
If the GA report shows that 90 per cent of those coming to the site
are contributed by ads based on “holiday,” the company can stop
investing in the “airplane” keyword.
For the webmaster, information about the browsing environ-
ment will allow modifying the site to suit the majority of cus-
tomers. For example, if reports suggest that only 5 per cent of vis-
itors are using Flash-enabled browsers, the webmaster can
decrease Flash content to allow the majority of the users to expe-
rience to the fullest what the site has to offer. (Just by the way, all
charts in GA are Flash-based.)
For the Executive, nothing is as important as knowing where
all the advertising budget is being utilised and whether it is gen-
erating returns. With reports that track Return on Investment on
different types of marketing campaigns, GA can allow the execu-
tive to decide the proportion of the budget allocation across all
marketing efforts

Google Analytics-Reporting

Sunday, October 5, 2008

GA offers about 80 ready-made reporting templates in all. For easy
access a “dashboard” offers three predefined profiles with rele-
vant reports under each profile. The categories are executive, mar-
keter and webmaster. Under the All Reports heading, all reports
are available under two categories : Marketing Optimisation and
Content Optimisation.
The emphasis at GA is pictorial representation, since compre-
hension is easier this way. Rather than make users wade through
a table of figures, they are presented with charts and bar graphs
so that the information is easily digestible. Every report comes
with a small description regarding what it is about, which makes
the need of “experts” redundant. As already mentioned there are
over 80 reports waiting to be hunched over. It is indeed statistician
wonderland. Besides the 80 reports, “Advanced Visitor
Segmentation” allows viewing visitors across 18 parameters, such
as nationality, browser, and operating system. Data can be export-
ed to other formats like CSV which can be used in other applica-
tions like MS Excel, or XML or Tab Separated Value.
Certain reports are organised in such a way that arriving at
conclusions is easy. For example the problem any ecommerce site
faces is the behaviour of visitors who commence the process of
buying an item and then exit midway. GA has a feature called
Funnel Visualisation wherein users can track all pages of an
online shopping cart. It is much easier to identify which step is a
bottleneck when the report is structured in the form of a funnel
with the first part of the shopping process at the top and the com-
pleted sales page at the bottom. The flow of trafficwill immediately reveal
which step is the hurdle. In another nifty tool,called Site Overlay, a
page on the site is super- imposed with the gath- ered data about the
clicks on each link on the page. This makes it much easier to identify
performing links, and figuring out reasons behind it. GA presents geo-
graphical data in the simplest way possible—on an atlas. This makes
it easy to see the visitors’ physical location, and use that informa-
tion to better target those locations giving the most sales. Google
calls this “Geotargeting.”

Google Analytics-Using GA

To be able to put GA to any use, you need to have a Web site; a lit-
tle knowledge of HTML helps. On signing into GA with a Google or
Gmail ID, you are asked for a Web site URL you wish to track. The
free version of GA allows 50 tracking profiles, and since reports are
generated per profile, it is best to allocate one profile to a specific
URL. You are then provided with a small code snippet that needs
to be inserted into every Web page that you wish to track—to
emphasise, the code should be on every page you wish to track.
Inserting the code into the first page of the site will not track all
the pages in it.
There is no limit to the number of Web pages that can be
tracked; the page view limit (in the case of free users) is the only
limiting factor. More sites can be added by using the “Add Web site
Profile” link. Every profile has a different code that has to be
inserted in the Web page. So it is crucial that the code be inserted
in the Web page of the same profile. That’s it. GA will start gener-
ating reports within 24 hours of the insertion of the code.
The code that you copied into your site accesses a JavaScript
file on the Google server. All the details are collected by the script
and sent back to the server. The data and their graphical repre-
sentation details can be viewed on the GA site.
Since GA is useful to many people, many users should be able to
access it. Users can be added from the “Access Manager” link on the
main page. The users can be permitted only to view reports, or given
Administrative rights. Users need Google IDs to access the site.
To distill information collection further, users can add filters by
using the Filter
Manager link on the main page. Filters can be used among
other things, to track visitors from a partic-ular IP address, or to
overlook visitors from a particular IP, or only visitors of a
certain nationality can be tracked. All these and more is
possible by applying filters.
An extensive help system offers a lot of information not only
about using GA but also about making sense of the information
provided. There are case studies and reports from industry experts
on how, by using GA, tangible results can be obtained.

About Google Analytics

Saturday, October 4, 2008

Google Analytics (GA) is the result of Google’s acquisition of
Urchin software—a Web analytics company. While at the time of
acquisition, Urchin offered its services for a cost, post-acquisition,
the fees were quickly reduced and finally done away with. As is the
case with a few other Google services, initially, GA was by invita-
tion only, but now anyone can use it for free—as long as there are
less than 50 lakh visitors every month. More popular Web sites
need to sign up for Google AdWords to use GA.
Google’s move into this market is seen as a path-breaking one,
since free access to analytics tools reduced the dependence of Web
sites on firms offering the service. This allowed small and medium
sized businesses to discover for themselves the performance of
their ad campaigns on different parameters, which ultimately
helps them streamline their online marketing practices. Google’s
move to free up GA was probably prompted by the need to increase
the attractiveness of its AdWords programme, which is its lifeline.
By integrating AdWords into GA, Google enabled those who used
AdWords to make improvements to their strategies based on the
data presented by GA. Ad submitters can identify which ads are
more effective, which sites are bringing in the most people, what
words visitors are searching for on the site, and more. Armed with
this information they can fine-tune their online advertising strate-
gies. (It needs to be mentioned here that GA is not limited to track-
ing Google AdWords performance only.)

Google Analytics

Analytics is defined as the science of logical analysis. The Web
Analytics Association defines “Web Analytics” as “the measure-
ment, collection, analysis and reporting of Internet data for the
purposes of understanding and optimising Web usage.”
Web sites are hosted on servers that keep a track of the traffic
in the form of logs. The information logged varies, but usually,
information like visitor IP, browser, duration of visit, link which
brought visitor to the site, where the visitor headed to from the
site, etc. can be logged. These logs contain a wealth of informa-
tion, and identifying patterns and trends helps improve sites and
eventually bottom-lines—it is crucial for any online business.
While logs themselves can offer information, to be able to put
them in a form that enhances comprehension is also important.
Server logs can be limited by the parameters they can record or
some Web site hosts just do not log all the parameters. So, the
need for additional information can be satisfied by having addi-
tional code inserted in the Web page, which reports the visitor
data to another server—usually with a Web analytics firm. Such
firms also provide the analytical tools needed to make sense of
the collected data—for a price.

For Your Site- Google Analytics

If you’re a business with a Web presence, you’ll find the collection
of Google services here interesting and perhaps useful—Google
Analytics, Google Co-op, and Google Base. These services are very
different from each other—there really is no linking factor, and
we’ve grouped them here under one chapter because you’d use
them if you have (or, in the case of Google Base, even want to have)
a Web presence.

AdWords- Building AdWords

Friday, October 3, 2008

There are two ways to sign up for AdWords, depending on the type
of advertising campaign you are planning.
The Starter Edition is for advertisers who have a single product
or service. This edition is targeted to those new to AdWords, and
in general, to the SoHo segment. Starter Edition offers an easy-to-
understand interface with a simplified sign-up process to advertise
a single product or business. An advertiser can choose one or many
keywords relating to his ad. Basic reporting like the number of
clicks that was registered for the ad, the number of ads that were
displayed for that keyword (the impressions), and the cost
incurred due to clicks to advertisers advertisement are shown on
this edition. One can also target ads to a city, country, or even by
language in this edition.
This edition also has templates that assist one in building the
ad, by asking a few simple questions. Step-by-step procedures allow
the advertiser to get tips on what keywords should be selected.
You fix your monthly budget and pay Google in your local
currency. The more you spend for the keyword, the ad will be dis-
played more often with higher ad positioning when the keyword
is typed into the search engine. This is a bidding process: ads of
the highest-quoted keywords are displayed more often, with
higher ad positioning.
AdWords Standard Edition has all the features of Starter
Edition with a lot more tools. Here, ads can be targeted to multi-
ple regions at once, whereas in the Starter Edition, it is only for
one region or one language.
When it comes to the pricing of keywords, you have more
options than with that of Starter Edition. Here, you have options
of setting the price for each keyword, giving you, the advertiser,
more control of how the ad money is spent, and proper strate-
gising of the ad. For example, for the keywords we mentioned,
you can select “keyboard” to be at a higher price per click then
the rest, thus having the ad displayed more often for “key-
board.”
The content that goes as the brief description for the ad can
also be bid for in this edition, where the highest bidder for key-
words can display a certain set of words relating to the ad.
The placement of the ads—such as second position, also called
position preference, can be done with the Standard Edition.
AdWords Standard Edition allows you to have multiple products
with multiple ad campaigns, with each campaign having many key-
words—and each one of these campaigns can run simultaneously.
For example, Tata, a diversified company, has multiple products and
each product has multiple ads for different regions. The configura-
tion for such a scenario can be done at the second page.

AdWord-So What Is AdWords?

AdWords is a trademarked name for Google’s online keyword-
based advertisement system. AdWords also refers to the keywords
“taken” by the advertiser for the campaign. Taking the above
example, the keywords “monitor,” “keyboard,” and “mouse” are
called the AdWords. When a Google user searches on Google by
typing in these keywords—which you as the advertiser have cho-
sen—the ad appears on the right-hand side (or the top) of the
results page, alongside the generic Web search results on the left.
The placement of the ad depends upon the cost per click and also
according to the relevance of the keyword to your ad, as explained
before. EBay, for example, has purchased hundreds of fast-moving
consumer keywords such as “mobile,” “phone,” “laptop,” “iPod,”
and so on, so that when a potential user types in these keywords,
he sees eBay.in (or eBay.com) in the sponsored links. Since eBay
also has set a higher price for many of the keywords it has pur-
chased (higher cost per click), eBay ads are displayed first in the
sponsored ads section.
Remember that even if your site is listed in the organic links
section, there is no guarantee that it will be listed in the first few
search results. The Web link could be in one of the gazillions of
pages of the search results!
Sponsored Links have the name of the ad as the title followed
with a very brief synopsis of the sponsored site. The title and syn-
opsis of the ad is set by the advertiser. This is followed with the
address to the Web site, which, again, is set by the advertiser.
The advertiser here has more control of the ad because he can
project certain ads to only certain geographic locations, or by only
certain languages, allowing him to precisely control ad spending.
AdWords offers more value for money because the advertiser gets
charged only when the user clicks the sponsored link. To know
more, visit www.tigerwebsolutions.com/documents/Tiger
WebSolutions-AdWords_Presentation.ppt.

AdWords-Enter Google

Thursday, October 2, 2008

Net giants like Google and Yahoo!, whose brand name and brand
recall is the highest, needless to say, get the lion’s share of online ad
spending. In 2006, Google was expected to get nearly a quarter of the
online advertising share in the US, while Yahoo! was expected to grab
about 20.7 percent of the chunk (source: news.com.com).
So what makes advertising on Google advantageous when
Yahoo! is the most popular Web site, with 400 million monthly
users? The simple answer is that Google commands 50 per cent
of search hits the world over, with Yahoo! and MSN sliding down
to 23.4 and 9.2 per cent respectively for 2006
(www.money.cnn.com)!
Context-based advertising on search engines allows companies
of all sizes to reach their target audiences. A small company that
wants to advertise in a newspaper would have to shell out thou-
sands of rupees for a small ad, which may or may not be looked at
by potential customers, whereas in context-based advertising, you
only pay if interest is shown by the customer, making the money
spent more worthwhile. Ads are positioned on the sponsored links
according to the cost per click set by the advertiser, and also by the
number of times the ad was clicked by users (called the click-
through rate). The position of an ad could go from second or third
to first position for a particular keyword. 
Let’s take an example to see why online advertising is advanta-
geous. Suppose you have a computer accessories shop in Mumbai
and want to place an ad. For a size of 2 by 3 inches in the middle
pages of a newspaper, it will cost you about Rs 4,000 with a lead-
ing one, and most of the time, it will be ignored by the reader.
Similarly, a 10-second slot on a leading TV channel will cost the
advertiser Rs 1,80,000. And a 10-second slot will not allow brand
recall unless it is shown many times over!
TV also isn’t suitable if your business is catering to only one
city. If you advertise using Google’s AdWords, you can set the
budget you think is appropriate, and set the cost per click and also
target a region. Since you own a computer accessories shop, key-
words relating to your business would be “monitor,” “keyboard,”
“mouse,” etc. When a Net user types in one of these keywords, your
ad is shown in the sponsored links column of the search results,
and the position of your ad will be according to the cost per click
you’d set. If your cost per click is lower than that of your competi-
tors, the placement of your ad will be lower. But, if the number of
clicks to your ad is more, the placement of the ad will rise—irre-
spective of the cost per click!
All said and done, it is obvious that other media cannot be
ignored. When a new product is introduced on media such as TV
or radio, it creates an interest in the consumer—which cannot
be done online. The reach of TV, radio and newspapers is also far
greater than online, at least in countries such as India. Products
like beds, food, cars, and so on cannot be sold online. Online
advertising can only be good for certain goods and services.

AdWords

Online advertising commands less than a twentieth of the total ad
spending revenue worldwide. In the US, online advertisements
generated revenue of over $15.6 billion of $263 billion, according
to the NY Post. With online ad spending growing at a rate of 25 to
30 per cent (mediapost.com) and advertisers shifting ad spending
from other media to online, online advertising is set to grow at a
tremendous pace. Ford motors, for example, dropped its budget
for print media ads from 23.5 to 21 per cent, and increased online
ad spending from 3 to 3.5 percent for the year 2006- 2007
(www.searchengineguide.com).