High readership + high paying ads + relevant ads + well placed and designed ads =Revenue

Thursday, December 4, 2008

The forth element of our Adsense Equation is that of having well designed and optimally placed Adsense Ads. I've found that ad positioning is incredibly important. I remember shifting the ads on one of my blogs a while back and being over the moon to discover the next morning that the move had doubled the click through rates that I'd had over night! Its worth doing some tweaking.

The third element of our Adsense equation is that of relevant Adsense ads. It is all very well to rank high in search engines to generate high levels of traffic, but without relevant ads that relate to the content of your blog you are not likely to generate much in the way of click throughs.

 

Let me give you an example. Recently I was asked to help a fellow blogger who has struggling with his Adsense ads because whilst his content largely focused upon the topic of 'health care' - most of the ads being served to his blog were focused upon 'blogging'. He was getting quite reasonable traffic levels and had a reasonably high paying topic (there are some good health care ads out there) but as you'd expect, people coming to a blog about health care did not click on ads for blogging software and services at a very high rate. The challenge was to get his ads reflecting the content of his blog

In addition to the general rules published by Google, you should be aware of the common sense approach to any advertising medium. In order to make money with AdSense , for example, you need to comply with the Google directive that mandates that you create web sites that sell products, not just web sites that sell Google ads. In other words, with Google, content is king. However, unless you have a website that is designed for shock value, red type fonts on a black background is going to be difficult to read. Set your general layout and appearance to blend with the theme of your web pages.