AdWord-So What Is AdWords?

Friday, October 3, 2008

AdWords is a trademarked name for Google’s online keyword-
based advertisement system. AdWords also refers to the keywords
“taken” by the advertiser for the campaign. Taking the above
example, the keywords “monitor,” “keyboard,” and “mouse” are
called the AdWords. When a Google user searches on Google by
typing in these keywords—which you as the advertiser have cho-
sen—the ad appears on the right-hand side (or the top) of the
results page, alongside the generic Web search results on the left.
The placement of the ad depends upon the cost per click and also
according to the relevance of the keyword to your ad, as explained
before. EBay, for example, has purchased hundreds of fast-moving
consumer keywords such as “mobile,” “phone,” “laptop,” “iPod,”
and so on, so that when a potential user types in these keywords,
he sees eBay.in (or eBay.com) in the sponsored links. Since eBay
also has set a higher price for many of the keywords it has pur-
chased (higher cost per click), eBay ads are displayed first in the
sponsored ads section.
Remember that even if your site is listed in the organic links
section, there is no guarantee that it will be listed in the first few
search results. The Web link could be in one of the gazillions of
pages of the search results!
Sponsored Links have the name of the ad as the title followed
with a very brief synopsis of the sponsored site. The title and syn-
opsis of the ad is set by the advertiser. This is followed with the
address to the Web site, which, again, is set by the advertiser.
The advertiser here has more control of the ad because he can
project certain ads to only certain geographic locations, or by only
certain languages, allowing him to precisely control ad spending.
AdWords offers more value for money because the advertiser gets
charged only when the user clicks the sponsored link. To know
more, visit www.tigerwebsolutions.com/documents/Tiger
WebSolutions-AdWords_Presentation.ppt.