AdWords

Thursday, October 2, 2008

Online advertising commands less than a twentieth of the total ad
spending revenue worldwide. In the US, online advertisements
generated revenue of over $15.6 billion of $263 billion, according
to the NY Post. With online ad spending growing at a rate of 25 to
30 per cent (mediapost.com) and advertisers shifting ad spending
from other media to online, online advertising is set to grow at a
tremendous pace. Ford motors, for example, dropped its budget
for print media ads from 23.5 to 21 per cent, and increased online
ad spending from 3 to 3.5 percent for the year 2006- 2007
(www.searchengineguide.com).